Audience Engagement Research- Us

The audiences for the film "Us" and our movie are similar because they both have the thriller genre, but leans more on the horror side than other films we've analyzed. It has a strong R rating, which is a bit more graphic than our's but still appealing to people who are fans of these types of films. They marketed their film like most others, They marketed their movie just like any other big film, they made TV commercials, they posted posters outside the theater, and they set up social media accounts for the movie. These techniques are effective, so I would use all of them to market my product. The only technique they used was Ethos because the commercials and posters tell you reviews from big critics with a big name, which show how good the movie really is.