Audience Engagement Research- Murder on the Orient Express

Our target audiences are similar because they both fall into the categories of age and interests. They both have the PG-13 rating, and they both have the Thriller/Drama genres. They marketed their movie like any other big film, they produced TV commercials, they posted ads outside the theater, and they set up social media accounts for the movie. I would use all of them to market my product. The only technique they used was Ethos because the ads tell you reviews from big critics with a big name.